Create An Empire From The Comfort of Your Home Business

It was several years ago when I read a Success Magazine article that centered on Brian Tracy, a professional development expert. After reading the Brian Tracy article I began structuring my business to lead it like he does.

So why on earth would anyone want to become an entrepreneur and lead a business out of their home office? What an interesting question and I will explain why leading a home based business is the way to go.

First of all, one must know what business they plan to lead from their home office, for example if you are a public speaker, author, coach, trainer, consultant, internet marketer you are a good candidate for leading your business from home.

Be mindful when you establish your business structure, you need to ensure you have the proper structure for your home based business, such a sole proprietorship, limited liability corporation, partnership or other structure. You will know what is required of you by simply getting on the internet, conduct a search for the state you live in, county and local government.

For example, you will need to file for a business structure and company name so the federal, state and county and city government will know how they are going to allow you to operate a home based business, pay taxes and assess taxes on business equipment you purchase for your operation.

One of the primary reasons for leading a home base business is because it cuts down on over head. If one is to lead a business, they need a place to manage their business and typically they will lease office space to accommodate staff if they have them and for meetings with clients.

A home based business removes the need for a brick and mortar oriented office space, thus one can operate their business in a more nimble and efficient manner. Another advantage of a home based business is the efficiencies of operation, meaning you have a short commute and can communicate with clients by phone, e-mail, Skype, texting or by letter which is the same thing people with leased space do.

Another advantage a home based entrepreneur has is tax write-offs. In other words, the work space in your home office can be written off on you taxes, equipment such as computers, phones, copiers, ink, stamps, envelopes, headsets, paper and a post office box or UPS office box can all be tax deductions.

That’s not all, you will have to pay tax on the business equipment which can be pro-rated each year. When you lead a home based business you can attend training in person or over the internet and deduct it from your tax, as well as mileage in support of your business, the key is to record it in a log which consist of a notebook or on a word document.

Nowadays with the economy being what it is, it is a good time to start a home based business because of the convenience of continuing to offer your expertise just as if you were employed by a company. Will it take work, absolutely because anything worth having requires work.

You can create an empire from the comfort and convenience of your home as long as you put systems in place to effectively lead your home based business. There is no time like the present to start a home based business, get a move on it today and you will be on your way.

Your Home-Based Business: A Unique Selling Proposition Can Help It Stand Out From The Crowd

Starting a home based business can seem like a trip to Mount Everest. This is especially true when it comes to figuring out effective ways to market your fledgling enterprise. With only a shoestring budget to work with, you’re probably hesitant to gamble and waste money on expensive marketing campaigns. Online marketing, while sometimes being hard to understand and implement is the most cost-effective system currently available. So you have wisely chosen to focus on an Internet-based marketing campaign. However, you still need to develop your Unique Selling Proposition for real success from your marketing efforts.

Regardless of the type of media you choose to market your business developing a strong USP is critical for your business. Determining a Unique Selling Proposition (USP) is the key ingredient in getting noticed by your target audience. The Unique Selling Proposition, a marketing concept that dates back to the 1940′s, is now a worldwide term for setting your business apart from others.

Sadly, many home-based business owners don’t know how to determine their unique selling point. It’s like being unaware of your identity. Establishing a USP is the focal point around which the success of your company and the sale of your products and services are built. That is why it must be stated clearly, delivered honestly and fulfilled honorably and effectively. It’s always stated in terms of the benefit it delivers to your customers. In addition, positioning is a perceptual condition. It’s a way of having your product fit into the marketplace in a way that your audience will accept on all levels.

Since anybody can make a Unique Selling Proposition, when can we say that a USP is actually effective? Simple, it’s when your business is the first in line in the minds of potential customers when they need the type of product or service you sell. That means that your product or service is being noticed and remembered the way you want it to be. That’s why as a business owner, it’s important to make sure that your USP really represents you, your business and your goals. Being positioned by someone else restricts your choices and limits your opportunities.

A good USP (or tag line as some people call it) sets your product apart from others in the market. It must create an impression of both directly and indirectly answering the question: what makes my product different and more desirable from others? It also has to be accepted by your prospect as being credible. Get rid of generic statements like “we are the best… we are number one.” Saying you’re number one would require strong statistics to prove the point and is a cliché. You don’t want to get put in a position where you can’t back up your claims and have to back track on your USP and lose all credibility.

Aside from being catchy, a USP must be memorable and thought-provoking, if possible. Dominos Pizza came up with a USP that turned a struggling pizza shop into a huge global enterprise. That USP was – Fresh, Hot Pizza in 30 Minutes or It’s Free. It worked because the owner clearly understood the market, they were serving: college kids who wanted pizza fast because they had the munchies, taste was not a factor. Short as it is, it shows the seriousness of the business in its goal. In addition, it is also clever for it presents a good impression and a win-win situation for both client and business owner.

Some other common examples of propositions are the following:

· Fast, no-hassle service

· Step-by-step help

· “XX” in a box (i.e. all the work is done for you)

· Fresh, not frozen, processed, etc.

· Pay for results only.

· Eco-friendly

· Money-back guarantee

Notice that the above propositions are clear enough, attainable and not pretentious. You may use them in your own business. But again, clients go for those that get their attention. So figure out who your target market is, what aspects of what you have to offer might be most important to them and start thinking of quality Unique Selling Propositions that will represent your business well.

How to Market Your Small Business on the Internet – Part I

Marketing your small business by the use of online methods is so much easier than it was five and ten years ago. Today there are so many options for you to expose, market and generate leads, subscribers and clients.

One of the problems is that there are so many options, that it can almost be overwhelming to the business owner or professional, especially if they come from the old school of marketing and commerce. With all the options available, where does one get started and which option works best to generate new business?

In this article I am going to share three methods that you can use to market and expose your business on the Internet. These three methods are local search marketing, landing pages, and social media.

Here are the three steps that you can take to jumpstart you small business online:

The first step is to use localized marketing. If your business relies on local revenue then you should start here first and fully develop and optimize all local online marketing channels. This starts with local directory listings and local search optimization, making sure that you are being listed for any keywords and key phrases that pertain to your business. Just think of how your current customers have come to find your business and you might even survey them for how they found you and what channels they used.

By working on both the directories and local search, you will expose your business through every possible channel. That way a prospect seeking and searching for your product or service will be able to easily find your company. If you make it too difficult for the searcher or another firm has optimized better than you, than your results may not be as good. So work towards optimizing and offering the searcher the best experience possible.

The Second step is to have targeted web pages known as landing pages. These pages are created specifically for your sales campaigns along with products and/or services that you wish promote. They are then linked to the directory listings and any other local search media and channels that your company wishes to seen on. If you create the landing pages properly, then the results should be more visibility and targeted traffic to your small business.

The third step is to utilize Social Media. For your business this could mean listing and networking through one, two, three or more of the social media outlets that provide exposure and connection to potential prospects and your existing clients. Keep in mind that when you do implement a social media strategy you will have to have someone monitor and communicate via the various outlets. It’s a lot more work but the result should be maximum exposure and a growing network of followers and subscribers.